Community Survey | Helken & Horn

Part 1 of 7

About You

A few quick questions so we can compare answers across groups.

2Gender

FemaleMalePrefer to self-describePrefer not to say

3Which best describes you?

Full-time Yavapai County residentPart-time or seasonal residentArizona resident outside Yavapai CountyOut-of-state visitor

8Any personal or family connection to ranching or the Western lifestyle?

Yes, currentlyYes, in the pastThrough familyNo

9How often do you attend live performances such as concerts, theater, comedy, or festivals?

Please choose your age group to continue.

Part 2 of 7

How You Find Out About Things

News, events, and the sources you trust.

Part 3 of 7

Your Entertainment Spending

How you decide where your time and money go.

15In a typical month, about how much do you spend on entertainment outside the home (events, dining out, concerts)?

Part 4 of 7

First Impressions

Please answer based only on the name. Details about the event come next.

“Arizona Cowboy Poets Gathering”

21Does it sound like an event for someone like you?

YesMaybeNo

22Does the name make the event sound:

AppealingNeutralUnappealing

23Had you heard of this event before today?

Yes, and I have attendedYes, but I have not attendedNo

Part 5 of 7

About the Event

Please read the description below, then answer the questions.

The Arizona Cowboy Poets Gathering is an annual event held each August in Prescott at the Jim & Linda Lee Performing Arts Center on the Yavapai College campus. The 39th Gathering is August 12 to 14, 2027. It features more than 30 poets, singers, and storytellers, all current or former working cowboys and ranch people, sharing original poetry, Western music, and stories.

Along with three ticketed evening shows, the Gathering offers more than 40 free daytime sessions open to the public on campus. They begin with the Opening Ceremony on Friday at noon and run until 5 pm, then pick up Saturday at 8 am with Coffee with the Cowboys and run until 5 pm. Each hour, five sessions run at the same time in different rooms, so guests can choose who they want to see and hear.

24Compared with what you pictured from the name alone, the event sounds:

More appealingAbout what I expectedLess appealingDifferent than I expected

27The Gathering is considering a ticketed Thursday afternoon (matinee) show. Which would you be most likely to attend?

An afternoon showAn evening showEither oneNeither

28Does driving at night affect whether you attend evening events?

Yes, oftenSometimesNo

29Does parking affect whether you attend events?

Yes, oftenSometimesNo

Part 6 of 7

Tickets & Free Day Sessions

Please give your own estimates. The actual price is on the next page.

32For a single evening show of live cowboy poetry and Western music at a performing arts center, what ticket price would be:

Reasonable$So low you would question the quality$Expensive, but you would still consider it$Too expensive to consider$

33If cost were a concern, would you attend one of the free daytime sessions instead?

YesMaybeNo

35If a friend invited you, would you go to an evening show even if cowboy poetry is not something you would seek out on your own?

YesMaybeNo

36Which extras would you pay more for? (check all that apply)

Part 7 of 7

Last Questions

Evening show tickets start at $25, plus the standard $5 venue fee, for a total cost of $30.00. The daytime sessions are free.

38What is your reaction to that price?

Lower than expectedAbout rightA little highToo high

39Is there anything else you would like to share? (optional)

Local Events & Entertainment

Before You Begin

About You

How You Find Out About Things

Your Entertainment Spending

First Impressions

About the Event

Tickets & Free Day Sessions

Last Questions